Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Experience Economy: Work Is Theater & Every Business a Stage
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How Customers Think: Essential Insights into the Mind of the Market
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Authenticity: What Consumers Really Want
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
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Chief Customer Officer : Getting Past Lip Service to Passionate Action
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Clued In: How to Keep Customers Coming Back Again and Again
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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The DNA of Customer Experience: How Emotions Drive Value
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Field Guide for the Experience Economy
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Building Great Customer Experiences
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Building Great Customer Experiences, Revised Edition
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Creating and Delivering Totally Awesome Customer Experiences
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Revolutionize Your Customer Experience
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The Experience! How to Wow Your Customers and Create a Passionate Workplace
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There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
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