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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Why We Buy: The Science Of Shopping
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
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The Long Tail: Why the Future of Business is Selling Less of More
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Trading Up: The New American Luxury
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Mass Affluence: Seven New Rules of Marketing to Today`s Consumer
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Emotion and Reason in Consumer Behavior
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Retailization: Brand Survival in the Age of Retailer Power
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Shopportunity!: How to Be a Retail Revolutionary
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